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Meet The Creator of Franche'-Francie Willis

Francie launched Chirally Correct Skin Care at Henri Bendel in New York, expanding later with lines for men and babies. She is thrilled to collaborate with KokuaVida, prioritizing purpose over profit and reconnecting humanity with nature. Francie, founder of Urban Retreat Day Spa, garnered early success, earning ‘Spa of the Year’ four years post-opening and praise from top magazines like Vogue and Elle. Her accolades extend beyond business to community service, receiving awards from organizations like Citizens for Animal Protection and the Association of Fundraising Professionals for her volunteer work.

Discover the Revolutionary Power of Chirally Correct Skin Care

Have you ever heard the term “chirally correct?” Over 150 years ago, Louis Pasteur discovered that most organic molecules have two parts: a “left-handed” part and a “right-handed” part. They are mirror images of each other, but one side always has imperfections. These types of molecular structures are called “chiral,” from the Greek word for hand. In chemistry, chiral technology refers to a mirror image phenomenon that can often be found in nature (i.e., the hands, feet, or eyes). They are identically opposite with imperfections or mirrored images of each other.

Chirality in Ingredients
The chirally-corrected process to an ingredient is essential for removing the imperfect side of the molecular structure. Much of biology is predicated on the fact that amino acids such as malic, lactic, mandelic, ascorbic, and arginine are “left-handed” using the (L) isomers. Sugar molecules which make up many of the skin strengtheners, protectors, and hydrators, such as tocopherol (vitamin E), beta-glucosamine, and fructan, are “right-handed” using the (D) isomers.

An easy way to remember and discuss Chiral ingredients is the following

An easy way to remember and discuss Chiral ingredients is the following: Many studies have been done (thousands actually), testing vitamin E in its various forms. With natural antioxidant and healing properties, it is a great example of the power of chirality.

Vitamin E, in its natural form, is also known as Tocopherol. In its chirally-corrected form, it is known as Tocopherol (D-Alpha). In its synthetic form, it is known as DL Acetate Tocopherol. In this study, the chirally corrected form showed 100% more effectiveness, increasing antioxidant and healing properties significantly.

Using 100% pure, Chirally Correct ingredients ensures the healthiest skin you can have.

Most importantly, Franché skin care formulations never contain chemical parabens or preservatives, fillers, artificial colors, or artificial fragrances, and we are cruelty-free. As we have learned, what most consumers want today is an uncomplicated daily system of skincare that works for them.

Using 100% pure, Chirally Correct ingredients ensures the healthiest skin you can have. Our skin changes daily, seasonally, and hormonally. Therefore, designing a product for a particular skin type is not appropriate. Franché skin products are formulated to adjust to the body’s changes by maintaining the proper moisture levels and pH balance, working Chirally with the skin and not against it.

At Franché, we strongly believe in truthful marketing

Enhanced Recognition and Function:** The purified ingredients are more readily recognized by your body, increasing cellular function.

Precise Left-Spin Molecules: L-ascorbic acid (left-spinning Vitamin C) is far more effective compared to D-ascorbic acid (right-spinning Vitamin C) or standard ascorbic acid.

Reduced Side Effects: Many common skincare products have a mix of left and right-spinning molecules. With chiral technology, only the correct, purified “key” aligns with cell receptors, minimizing side effects or lack of efficacy.

Franché skin care products offer a complete range of professional, chemical-free, high-performance skin care products using science-backed ingredients and technology. At Franché, we strongly believe in truthful marketing, providing consumers with straight-up facts, and proudly listing all of our ingredients.

Parabens

Mineral Oil

PEG's & PPG's

Glycolic Acid

Petroleum

Sodium Laurel Sulfate

Formaldehyde

Artificial Dyes & Fragrances

Key ingredients

A gentle surfactant that is derived from Oat Amino Acids that provides an abundant, unctuous (creamy) and stable foam that is very mild on baby’s sensitive skin. Respectable of the skin barrier that cleanses without stripping or drying.

Naturally derived from plants, Glycerin works as an emollient and a humectant. Creating a protective barrier on the outer layer of the skin and has antibacterial properties.

Known for its soothing and anti-inflammatory properties, oat is often used in skincare to help treat dry, itchy, or irritated skin. It contains compounds like beta-glucan, which helps moisturize and strengthen the skin’s barrier.

This is a type of palm fruit native to Brazil, and the oil derived from babassu seeds is similar to coconut oil. It is lightweight, non-greasy, and beneficial for both dry and oily skin as it helps to moisturize without clogging pores. It also has anti-inflammatory and antioxidant properties.

Calendula is renowned for its healing abilities. It is commonly used to soothe and reduce inflammation, promote wound healing, and it has antimicrobial properties, making it effective in treating skin infections and enhancing overall skin health.

Chamomile is widely used for its calming and soothing effects on the skin. It is excellent for reducing skin irritations and redness due to its anti-inflammatory and antibacterial properties. Chamomile is also great for sensitive skin.

Aloe vera is perhaps one of the most well-known skincare botanicals due to its cooling, soothing, and moisturizing properties. It helps heal burns and abrasions, reduces inflammation, and supports the production and release of collagen.

a blend of Hyaluronic Acid and Red Seaweed to deeply hydrate and moisturize the skin. Superox – C AF – Derived from the Kakadu Plum, Superox C contains the world’s largest amount of natural Vitamin C in an extract. Superox C fights oxidative stress, improves skin luminosity, and radiance.

a botanically -derived ingredient that aids in shedding dead skin cells, provides hydration, antiproliferation, and is extremely soothing and calming to the skin.

Chirally proven hydration that lasts 72 hours, even after rinse off.

Provides powerful humectant moisturization/humectancy. Cosphaderm MultiMEG – natural preservative.

A gentle surfactant that is derived from Apple Amino Acids that provides an abundant, unctuous, and stable foam that is very mild on sensitive skin. Respectable of the skin barrier that cleanses without stripping or drying.

Spin-trap technologies sound like something out of the Sci-Fi world; and in many ways, they are. On a fundamental level, spin traps are like next-gen antioxidants. They make a proactive strike against free radicals by disarming and stabilizing them before they can cause damage. Antioxidants, on the other hand, while effective, are more reactive in nature, responding after the attack. Typical antioxidant ingredients neutralize free radicals and eliminate them; however, Spin Trap neutralizes them and turns them into several other healthy functioning molecules that benefit skin cells.

Liquid Crystal Cholesterol Blend: A liquid crystal cholesterol blend. Liquid crystals are based upon esters of cholesterol. These materials exhibit the properties of isotropic liquids and crystalline solids, showing dramatic color-play and iridescence. They are taken up by the skin and used as carriers to deliver nutrients deep into the dermis. Healing Botanicals, Minerals, and Vitamins, including Vitamin C.